Women
Marketing to women, but make it authentic
Women are not a monolith, so why does so much marketing still treat them like one? We don’t all wear white on our periods, and yes, we actually have body hair (unlike the women on shaving ads). We help brands speak to women in a way that’s smart, inclusive, and grounded in real insight.
From femtech and beauty to wellness, B2C, and even B2B, we’ve worked with brands that are genuinely committed to getting it right. Whether you’re launching a new product, evolving your tone of voice, or building a campaign that actually reflects your audience, we help you avoid the stereotypes and connect with real people. We also help brands that are women-led with special rates, making great comms as accessible as possible.
Marketing to women isn’t about slapping on pink packaging or calling it empowerment. It’s about understanding who you're talking to, and building trust through thoughtful, creative, purposeful comms.
Why choose I Am Female* for marketing to women?
We’re a women*-founded agency with years of experience helping brands speak to women across different life stages, backgrounds, and identities. Whether you're reaching Gen Z beauty lovers, new mums or business leaders, we know how to tailor your message to the moment.
We focus on intersectionality, clarity, and authenticity and ditch the tired tropes. We’ll help you build campaigns that speak with, not at, your audience. And we’ll make sure every message earns its place.
*If you identify as a woman, you’re a woman.
Not to brag, but…
Stratagem
Some humble brags
FAQs
Do you work with men?
Ew, no. Only joking. We don’t discriminate here.
What kind of brands do you work with?
We work with brands who are tired of basic brand comms. That being said, our work tends to fall into a few different industries including Hair and Beauty, FMCG, Femtech, Saas, B2B and B2C. We also specialise in speaking to queer and predominantly female* audiences and offer special rates to brands led by women or the queer community.As you can probably imagine, we don’t just work with any Tess, Dot, or Hattie - we work with brands that share our values, are committed to making change in their industry, and are ready to throw basic brand comms in the bin.
What does a brand communications agency do?
A brand communications agency helps brands communicate their offering effectively through a mix of strategy, design, content, and other communications services. Effectively, we get your brand in front of the right people in the right way using the creative prowess of women* and the LGBTQIA+ community.
Read more about our services.
Why work with a queer-led brand communications agency?
Because diverse creativity gets better results. Working with a queer-led agency means fresh ideas, broader perspectives, and impactful campaigns that genuinely resonate with diverse audiences.
How can brand communications help grow my business?
Strategic brand communications help your brand build trust, and with 81% of consumers needing to trust a brand before buying, that’s pretty damn important. But more than this, you need the right brand communications. Putting out any old comms into the ether is probably going to get you nowhere, but when you connect with the right audience with comms that cut through the noise (it’s pretty deafening out there), you’ll see real growth.
Are you the right agency for us?
If you’re looking for safe, middle-of-the-road brand comms, probably not. If you want bold, strategic, and creative work that actually resonates with your audience, then yes, we’re your people. We work best with brands that are ready to shake things up, ditch the generic, and make a real impact.
How we work
Looking for a long-term partner or wanting to keep things casual? We’ve got you covered, no drama, no strings. From one-off projects to monthly retainers and collaborations, we work with a flexible approach to suit your needs.
Go on… steal all of our brilliant ideas
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