Wild Bush
What they said: “We need a new brand identity to match our new name and show our personality.”
What we said: “We’ve got some pawsome ideas!”
The problem:
Wild Bush had a new name and a bold vision. Their goal was to open 25 franchise stores within five years, a fast-growth strategy that required a brand identity with serious staying power. The challenge was to create something instantly recognisable, adaptable across multiple locations, and built to scale. Their new identity needed to appeal directly to a very specific audience: millennial dog owners who care deeply about quality, community, and style. They were not just looking for something cute or trendy. They needed a brand with depth, personality, and long-term impact.
The solution:
We began by immersing ourselves in Wild Bush’s mission and the motivation behind their re-launch. This was not just about design, it was about business growth, and we treated it that way. We took the time to understand the pet care landscape and how Wild Bush could carve out its own space within it. Through audience research, competitor analysis, and brand workshops, we built a strategic foundation that guided everything from creative concepting through to final execution. Every design decision, every copy line, and every asset was developed with their goals and their audience in mind.
The process:
We pushed creativity across both visuals and voice, crafting a brand identity that felt bold, distinctive, and full of character. We developed a full suite of brand assets designed to work seamlessly across platforms and in-store environments. This included packaging, signage, and brand collateral that carried the same energy and clarity throughout. We also collaborated closely with Wild Bush’s external web and front-end teams to shape a website that brought the brand to life online. The result is a cohesive, scalable identity that feels playful yet premium and speaks directly to the hearts of dog lovers everywhere. Since launching the rebrand, Wild Bush has opened two new stores, with the new identity directly contributing to their growth and helping them connect with more customers than ever before. Tail wags all around.
2X
Some humble brags
Some humble brags
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