Imagine an agency.
Now, forget everything you just thought of.
We’re I Am Female, the queer-led brand communications agency unlike any other.
It’s time to change perceptions of what a great agency looks like. We’re saying buh-bye to Mad Men stereotypes and flipping the script on how real results can be delivered to brands like yours. We are a queer-led, women-founded team that believes diversity builds better ideas at every level. Our mission is to push the boundaries of what is possible for brands through the creative power of women* and the LGBTQIA+ community.
*If you identify as a woman, you’re a woman.
The people getting sh*t done.
We’ve got a team of movers, shakers and iconic brand makers.
Annie Bartley
Founder and Creative Director
[She/Her]
Annie Bartley is a lesbian artist, creative director, and design expert with over 16 years of experience working and consulting for brands including Unilever, BBC, and Royal Academy of Arts. Graduating with a first-class degree along with graphic design award nominations at Fashion Week, Annie is fiercely determined to push the boundaries of innovative design, changing the landscape of the creative industry to be the representation she never had as a young designer.
Harriet Phillips
Co-Owner and Content Director
[She/Her]
Harriet Phillips is a bisexual content strategist, copywriter, and actor/comedian. She has worked with global award-winning companies, like Toyota, Unilever, and one of the UK's top digital agencies - Brainlabs. Her insights have been featured in leading publications such as the Journal of Digital & Social Media Marketing. With a background in the arts and a unique understanding of human psychology, she is on a mission to rid the world of basic content, one brand at a time.
Roxy Emary
Studio manager
Roxy has over a decade of multidisciplinary experience spanning management, photography, and teaching, she brings a unique blend of creativity and precision to every project. Specialising in event and project management, her keen attention to detail and innovative approach ensures seamless execution and standout results. Whether leading teams, capturing moments, or educating others, she thrives on transforming ideas into impactful realities.
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Vaibhavi Zanwar
Brand designer
V is a graphic and web designer passionate about creating eye-catching visuals. Traveling is her fuel, and when she’s not exploring new places, you’ll catch her glued to TV shows, diving deep into every binge-worthy series and geeky fandoms!
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Roberta Labanca
Senior designer
Roberta is a Senior Designer on the unapologetic I Am Female team, where for the past three years she’s been breaking design conventions and building bold identities with purpose. A Brazilian immigrant with a multicultural lens, she brings a fresh perspective to every project — pushing brands to be braver, louder and truer to who they are.
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Ananda Ward
Copywriter
Ananda is a freelance copywriter who creates content for independent lifestyle brands. After retraining with the Creative Copywriter Academy, she built a freelance career around her love for writing, which allowed her to travel more and move countries. She writes web copy, articles, newsletters, and brand messaging, focusing on creative strategy and conversions. She has worked with I Am Female since 2024 and is committed to telling purpose-led stories for a queer-focused agency.
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Amy Payne
Accounts
Coming soon
What we care about
We actually do give a F* when it comes to our values and how we take action. We are LGBTQIA+ certified, we offer special rates for women and queer-owned brands, and we make sure our work comes from diverse suppliers. Championing diversity in our own teams whilst helping other diverse-led businesses helps us towards our vision of the future - a world where your first thought of a great agency is not cis-gendered white men in suits.
We Push The Boundaries
So what does that actually mean? Well, frankly, we're not, yes... women. We challenge, we ask why, and we don't blindly work on briefs without understanding the grounding in our decisions. We are curious and courageous enough to uncover the hidden possibilities that lie beneath the surface and know that great ideas come from all levels. We make sure you’re getting the absolute best results for your budget by focusing on what actually moves the needle.
We Are Open-minded
We might be experts in what we do, but we know the best ideas come when we stay open to new perspectives and new ways of thinking. We believe that working with us means working with a team that’s grounded in smart decisions but never closed off to the unexpected. Because open minds lead to bold ideas, and bold ideas drive real results.
We Are Unapologetic
We’re not afraid to be exactly who we are, and we encourage our clients to do the same. We speak our minds and stand up for those who can’t speak theirs. But with boldness comes responsibility. We believe in challenging with empathy, being authentic without arrogance, and bringing our full selves to every project.
We Bring The F*ing Joy
We’re tired of boring agency-speak and dull workshops. Our studio echoes with laughter, our workshops buzz with energy, and our meetings are bursting with ideas. We bring our unique energy bomb into every space we step into. Our goal is to create an atmosphere where you and your team feel energised, inspired, and ready to take on the world. Because why not make work a f*ing joy?
How we work
Find Out MoreFAQs
Why the focus on women and LGBTQIA+ communities?
Because, quite simply, diverse voices create better, more impactful work. Only 1% of creative agencies are run by women, and with LGBTQIA+ voices being silenced across the globe, we want to amplify these voices internally and externally. By championing underrepresented perspectives, we craft bolder, smarter communications that genuinely resonate and drive results.
Do you only work with brands targeting women or queer audiences?
Not at all. While we specialise in authentically connecting with predominantly women* and LGBTQIA+ communities, we work with plenty of different brands with a variety of audiences. Our work tends to fall into FMCG, Hair and Beauty, Femtech, SaaS, B2C, and B2B. But we don’t just work with any brand - we work with brands that align with our values, get our mission, and are ready to throw basic brand comms in the bin.
*If you identify as a woman, you’re a woman.
What’s the meaning behind your logo?
I Am Female* was originally founded to tackle the lack of women's representation in the creative industries. Now, it’s grown into something bigger. Led by queer women, I Am Female* is a place for diverse ideas. The 6-pointed asterisk not only signifies that all who identify as women are women, but it also represents the 6 letters of FLINTA. This acronym originated in Germany and stands for Frauen (Female), Lesben (Lesbians), Intersexuelle (Intersex), Nicht-binär (Non-binary), Transgender (Trans), and Agender. We wanted these individuals to be represented in our identity as we continue to advocate for these communities through our work.*If you identify as a woman, you’re a woman.
Are you an inclusive agency?
Absolutely. Inclusivity isn’t just a checkbox for us; it’s at the heart of everything we do. We offer special rates for women and LGBTQIA+-owned brands, and we champion diversity with our suppliers. We host educational events and speak up for what we believe in. We believe in intersectional feminism and know that people with different backgrounds and lived experiences can bring more creative, better ideas. We work with brands that value these diverse perspectives and help them communicate in a way that’s authentic, meaningful, and effective.
Are you a trans-inclusive agency?
Yes. TERFs not welcome. We believe everyone in the LGBTQIA+ community deserves to be seen and represented. Western politics is changing, and it means we need to speak up now more than ever. We’re looking to actively change perspectives and amplify trans voices. We will continue to fight this fight and take action. Trans people exist.
What’s it like working with you?
F*ing awesome. Okay, okay. We know that’s a subjective answer. We push your brand to be bolder, braver, and more effective while making the process (dare we say?) fun. But don’t take our word for it. Here are some nice things our clients have not paid us to say:
“The best agency meeting I’ve ever been in.”
Ashley Moscrop, CEO, Dufaylite
“Simply one of the best agencies I have worked with and will continue to work with.”
Patricia Monney, Founder of Aviela Skincare
“I Am Female are consistent, reliable and talented. We often look to work with agencies who can provide us with an edge – which is exactly what I Am Female have given us!”
Katie Westerby, Brand Manager, Unilever
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