Taster
What they said: “We love what you’re doing on the website, any chance you can work your magic on our packaging too?”
What we said: “Let’s do it.”
The problem:
Taster first brought us in to refine their website messaging, ensuring it appealed to two key audiences - potential franchise owners looking to invest in the brand and customers looking for delicious, high-quality meals. The challenge was balancing a business-focused approach with Taster’s fun, engaging personality, making sure both sides of the business felt equally compelling. After seeing the impact of our work on the website, Taster wanted to bring that same energy to their packaging. The challenge? The packaging copy needed to do more than just look good. It had to bring personality, encourage customer engagement, and work seamlessly across multiple markets. With Taster operating in both the UK and France, the messaging needed to be flavourful but not overly colloquial, ensuring it resonated with both audiences without losing its playful edge.
The solution:
We developed a packaging copy system that was bold, fun, and interactive while ensuring it translated effortlessly across both markets. Every line was crafted to maintain Taster’s energetic brand voice while avoiding language that might get lost in translation. For the website, we created messaging that spoke directly to both franchise owners and customers, making sure Taster’s unique offering was clear, compelling, and easy to navigate. On the packaging side, the copy was designed to feel fresh and engaging, whether it was a witty remark, a call to action for product feedback, or a simple moment of brand personality. The result was packaging that didn’t just carry food but became an extension of the brand experience itself.
The process:
We started by shaping a brand tone that was playful yet universally understood, ensuring the messaging worked across both English and French-speaking audiences. Every phrase was refined to keep the energy high while avoiding overly colloquial expressions that might not land in translation. For the website, we developed a clear structure that balanced the needs of franchise owners and customers, ensuring that Taster’s growth ambitions were front and centre without losing the excitement of the food itself. From there, we built a system of short, engaging messages designed to fit different packaging formats. Whether it was a takeaway box, a sauce packet, or a delivery bag, the copy was crafted to delight customers and subtly encourage brand interaction. The result? A website that effectively speaks to both business partners and customers, and a packaging experience that reinforced Taster’s brand identity, delighted customers in both the UK and France, and made every meal feel a little more memorable.
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Some humble brags
“They were our copywriting wizzes who understood Taster and our identity from the get-go.”
Kate Peregrine, CMO at Taster
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Some humble brags
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