yFood
What they said: “We need fresh copy and creative ideas for our UK launch. Can you help?”
What we said: “Sounds like you need messaging to stand out. We got you.”
The problem:
Founded in Germany, yFood had already built a strong following across the EU. But when it came to launching in the UK, they were entering unfamiliar territory. Their product, nutritionally balanced meals in a bottle, had clear potential. But to make real impact, they needed more than a great product. They were looking for bold campaign creative, a sharp content strategy, and copywriting that would resonate with a UK audience. They needed to introduce themselves to a new market and make sure they stood out in a busy space.
The solution:
We partnered with yFood to create a multi-channel campaign strategy designed to make an impact. From bold awareness campaigns to in-store marketing, we developed creative that was tailored specifically for the UK market. This included campaign assets for WHSmiths at Waterloo Station, digital screen content for Tesco, and attention-grabbing point of sale materials such as shelf wobblers and talkers. We also wrote ad scripts for social content and collaborated with the team to adapt and localise the creative across all platforms. Every element was crafted to feel relevant and engaging for a UK audience.
The process:
We worked with yFood through a flexible combination of project work and strategic consulting. Our team supported campaign development and messaging, collaborating closely with their internal marketing team to ensure every touchpoint aligned with the brand. The work contributed to a clear uplift in in-store sales and a growing presence in the UK market. Today, yFood is firmly established in the UK and continues to return to us for copywriting and creative strategy whenever they need a trusted partner.
Some humble brags
“I had the pleasure of working with I Am Female on messaging for an OOH campaign. With tight timelines and a quick turnaround needed, they were incredibly accommodating and great to collaborate with. We held a creative workshop where we brainstormed ideas together and their input was very valuable. I’d definitely recommend working with them!”
Markella Geronti, Brand Marketing UKI Lead, yFood
Some humble brags
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