Bed Head
What they said: “It’s the innovation team, we need help with a product line rebrand that gets our brand chosen.”
What we said: “How about a design strategy to go with it?”
The problem:
Bed Head, the Unilever-owned hair care brand for rebels has gone through many evolutions -and we’ve been along for the ride since 2016. They need an agency with fresh perspectives and energy, yet with years of experience in packaging design for function and purpose. Their most recent problem was making their current product line work harder, through product and packaging innovation and unfortunately, the agency they had used just wasn’t getting it. So they called us in as their trusted partners.
The solution:
We have worked with Bed Head on innovative packaging design including, 2D and 3D work. We have collaborated with the BH team on everything from graphic design concepts to liaising with production experts to ensure that every detail, from colour accuracy to print functionality and package structure, was executed flawlessly. With this product line rebrand, we also built out a design strategy for the team to use into 2025 and beyond, setting them up for success in their future design work.
The process:
Our longstanding partnership with Bed Head is built on years of collaboration on design and content projects. For this initiative, we brought the same passion and proven expertise to the table. We started with creative brainstorming sessions that tapped into our deep understanding of their brand, then moved into meticulous artworking and design refinement. Throughout the process, our regular communication with the Bed Head team and production experts ensured that every element was executed perfectly, reinforcing our role as their trusted, go-to partner.
Some humble brags
“I Am Female are consistent, reliable and talented. As the Senior Brand Manager for an upcoming brand on the UK hair and beauty scene, we often look to work with agencies who can provide us with an edge – which is exactly what I Am Female have given us!”
Katie Westerby, Brand Manager, Unilever
Some humble brags
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