From branding services to product strategy, let’s get you in the right place.
What makes a brand? (Spoiler, it’s not your products). How you make your customers feel shapes your brand identity. So guess what.. you need to make them feel good! We'll help you position yourself with purpose.
Brand Strategy
Brand strategy services can seem like a minefield. So, let’s simplify it. Who even are you? Now, before you spiral into an existential crisis, we’re talking about your brand. What is at the core of it? What do you stand for and what, most importantly, will get you noticed above your competitors? If your brand feels a little lost, inconsistent, or just isn’t connecting the way it should, a solid strategy is where we start.
Let’s talk Brand Strategy.Product Strategy
Ok, so you’ve got a great product. Now what? You need to know how to launch and market it. What do your audience want, and how can your product give that to them? We help you find all this out and create a clear strategy that puts your product as the solution to their pain points and at the front of their minds.
Brand Identity
You only have 8 seconds to grab your customer’s attention, and your brand identity is what snatches it. Sure, aesthetics are important, but you also need a creative visual and verbal strategy that tells your story. You need to turn heads at whiplash speed. So whether you’re just starting out or need a refresh, we make that happen.
Brand Naming
What’s in a name? Loads, actually. Names need to be memorable, unique, and carry meaning (and sound good, obviously). Your brand and product names need to be right for you and your audience. We help create brand identities and naming strategies with clear consistency across all branches of your brand.
Brand Voice
Ever feel like your customers don’t care and you’re screaming into the void? You might just be saying the wrong things (or saying things the wrong way). The solution? A stand-out, consistent voice. We help you find this voice through our bespoke workshops and develop it into detailed Tone of Voice guidelines bolstered by real copy examples and AI writing guides.
Not to brag, but…
Wild Bush
Not what you're looking for?
Design
What's the difference between art and design? Design has a job to do. We help you create consistent designs from start to finish, that not only look great (that's a given) but are functional, strategic, and intentional.
Comms
Everyone loves a good story, but only if you’re telling it to the right people and in the right language. We'll help you create a solid strategy on the right channels to create messaging that connects, maximises your budget and boosts ROI.
Some humble brags
Our process
We’re not going to make standard agency claims of groundbreaking processes. Let’s just say it as it is. From discovery to launch, we tailor each stage to your needs creatively, flexibly, and efficiently.
1. Discovery
Got a brief? Or no idea where to start? No stress. Whatever stage you’re at we’ll work with you to set your goals through discussions and strategy workshops. We listen to your problems but don’t just tell you what you want to hear. Instead, we find the best possible solution.
2. Research
Next, we research. And then research some more. We get to know your niche and where your brand falls into it. We learn about your competitors and the market, and what you need to do to stand out in it.
3. Strategy
Now we know your goals, we need to make them happen. We strategise based on our findings and your needs. This could involve workshops, written plans, or internal processes to find you the best solution.
4. Development
Now it’s what we do best. Time to create! Whether we’re working on visual or verbal identity (or both), we work with you to put everything into making your creative vision spring to life.
5. Launch
After creation and editing, it’s time for the finished products. Whether it’s a website launch or campaign roll-out, this is when you see your ideas in motion.
How we work
Looking for a long-term partner or wanting to keep things casual? We’ve got you covered, no drama, no strings. From one-off projects to monthly retainers and collaborations, we work with a flexible approach to suit your needs.
FAQs
What exactly is branding?
Your brand is more than your product or your logo - it’s how people see you. Your voice, your goals, and your values all make up your brand. It’s what puts you ahead of your competitors and helps your customers understand you.
How important is brand strategy?
Pretty f*ing important. Brand strategy combines what you do and why you do it to create a clear purpose. To create impactful branding, effectively position your business, and connect with the right audiences, you need a solid strategy. Without it, you’re just guessing.
What’s the difference between brand strategy and marketing?
Brand strategy is who you are. Marketing is how you tell people about it. Think of your brand as your personality, and marketing is the conversation. There’s no point in focusing on marketing without a clear brand strategy. You can blow your budget on ad campaigns that get people to buy, but if you’re lacking direction, they’ll likely never come back. Brand strategy helps you achieve your long-term business goals.
How do I know if my brand voice is working?
Hint - if people are ignoring you, it’s not. Are you getting the results you want? Your voice needs to be clear, consistent, and instantly recognisable as you. If it’s not, the answer is likely no. Your product could solve world peace, but you’re never going to cut through to your audience if you have the wrong voice.
Why does my brand need guidelines?
Because consistency is everything in branding. Your customers need to know immediately that it’s you in all communication methods across all channels. Brand guidelines allow you to do that, and we help you create them. And we get it: We might not be your branding partner for life (although we’re down for that if you are), but we can set you up for all your future comms.From tone of voice to visuals, we create clear, specific, and relevant guidelines. None of that blanket bullshit here - one size definitely does not fit all.
Can you help me name my brand or product?
Absolutely. Naming is more than just picking something that sounds good - it requires art and science. We consider your brand strategy, audience, and positioning to craft data-backed and creative naming strategies. And we don’t just look at what’s happening now; we think of the future. Will your brand expand, and how? We’ll take all of this into consideration.
Go on… steal all of our brilliant ideas
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