Design services that do more than simply make you look “good”.

What's the difference between art and design? Design has a job to do. We help you create consistent designs from start to finish, that not only look great (that's a given) but are functional, strategic, and intentional.

Motion + Graphic Design

Looking pretty will only get your designs so far. Images. Colours. Typography. Animation. They all need to connect with your audience. And how do they do that? By telling your brand’s story. And how do they do that? Well, we can’t give all our secrets away. 

Let’s talk Motion & Graphic Design

Creative Direction

So, you’ve got the life-changing idea. Amazing, problems solved. But how do you action it? That’s where creative direction comes in. If you’ve got the creative concepts, we help manage the process of turning them into strategic campaigns that engage your audience and boost ROI. 

Let’s talk Creative Direction

2D + 3D Packaging Design + Dev

First impressions count, and your product’s first impression happens before anyone even tries it. Packaging design is what makes people pick it up, and 2D & 3D development makes it as functional as it is beautiful. 

Let’s talk Packaging Design

UX/UI Design

Have you ever tried online shopping on a website that doesn’t work properly? It’s beyond frustrating. Navigating websites should be simple, and good UX (User Experience) and UI (User Interface) design make it so. It’s all about your customers here - we design to give them the best possible experience.

Let’s talk UX & UI Design

Web Design

Is your website working for you? We build sites that look good, maximise UX, and, most importantly, drive revenue by turning browsers into customers. Sites that are outdated or hard to use are an instant turn-off. Your website should reflect the brand you’ve built, so maybe it’s time for an upgrade?

Let’s talk Web Design

Artworking

You have a vision, and we want to bring it to life. Artworking is the final step to make every detail pixel-perfect. Colour. Typography. Layout. We labour over every detail to make your creations just as incredible as you imagined.

Let’s talk Artworking

Not what you're looking for?

Brand

What makes a brand? (Spoiler, it’s not your products). How you make your customers feel shapes your brand identity. So guess what.. you need to make them feel good! We'll help you position yourself with purpose.

Comms

Everyone loves a good story, but only if you’re telling it to the right people and in the right language. We'll help you create a solid strategy on the right channels to create messaging that connects, maximises your budget and boosts ROI. 

Some humble brags…

Working with IAF, we knew we were onto a good thing straight away. They delivered us an incredible rebrand thatworked for us on so many levels, representing the brand, giving the team usability and completely elevating all ourmarketing material overnight. Thank you IAF, we couldn't recommend you more highly!

Rebecca Wilson, Head of Marketing, The Positive Birth Company

I Am Female are consistent, reliable and talented. As the Senior Brand Manager for an upcoming brand on the UKhair and beauty scene, we often look to work with agencies who can provide us with an edge – which is exactlywhat I Am Female have given us!

Katie Westerby, Brand Manager, Unilever

They brought a deeper understanding of who our customers were and even more, helping us to understand ourbrand, and even better, our individual products.

Patricia Monney, Founder, Aviela

IAF’s collaborative approach and creative solutions made working with them easy. We’re really pleased with the results and the support they provided along the way.

Mike Rosado, Lead Product Designer, Vortexa

Working with the IAF team was a transformative experience. Their joyful, detailed approach brought a fantasticenergy to our rebrand project. We've now got a brand we love made by people who just got us. You may not know ityet, but they are your people.

Ruth Hartnell, CEO, Matchstick

Simply one of the best agencies I have worked with and will continue to work with.

Patricia Monney, Founder, Aviela

Annie and her agency always produce really creative, fun content and graphics, they very much get under theskin of a brand and understand what needs to be done, and then do it swiftly, no fuss and are always on-hand forany changes or anything else that can help the process. It’s great working with her and the team.

Kat Farrants, Founder & CEO of Movement for Modern Life

I intended to redesign my brand for about 3 years, and after a couple of attempts with other graphic designers, Inever seem satisfied enough with the result, nobody seemed able to realise my vision Then I met Annie and IAF.Something told me she was the one. Annie and her team have followed up and consulted with me each step of theway, being very approachable, without making me feel any pressure. Highly recommended!

Stefania Bartolomei, CEO, One Of A Style

The best agency session we’ve ever been in.

Ashley Moscroft, Director, Dufaylite

Our process

We’re not going to make standard agency claims of groundbreaking processes. Let’s just say it as it is. From discovery to launch, we tailor each stage to your needs creatively, flexibly, and efficiently. 

1. Discovery

Got a brief? Or no idea where to start? No stress. Whatever stage you’re at we’ll work with you to set your goals through discussions and strategy workshops. We listen to your problems but don’t just tell you what you want to hear. Instead, we find the best possible solution.

2. Research

Next, we research. And then research some more. We get to know your niche and where your brand falls into it. We learn about your competitors and the market, and what you need to do to stand out in it.

3. Strategy

Now we know your goals, we need to make them happen. We strategise based on our findings and your needs. This could involve workshops, written plans, or internal processes to find you the best solution.

4. Development

Now it’s what we do best. Time to create! Whether we’re working on visual or verbal identity (or both), we work with you to put everything into making your creative vision spring to life.

5. Launch

After creation and editing, it’s time for the finished products. Whether it’s a website launch or campaign roll-out, this is when you see your ideas in motion.

How we work

Looking for a long-term partner or wanting to keep things casual? We’ve got you covered, no drama, no strings. From one-off projects to monthly retainers and collaborations, we work with a flexible approach to suit your needs. 

FAQs

I have Canva, do I really need a designer?

No hate on Canva - it has its purpose. We use it ourselves for things like setting up social media templates. But design must have a purpose beyond looking pretty. To create strategic design that connects with your audience, you need a pro. Don’t risk your branding looking like a GCSE art project.

How long does a design project take?

How long is a piece of string?

A branding project from the initial workshop and strategy to the implementation of brand guidelines and design assets (without a website), typically takes 8-12 weeks. Shorter briefs can take less time. Design campaigns or websites will depend on what you need. Every project is different, but we’ll always work to meet your timeline. Have something urgent?

Drop us an email at hello@iamfemale.co.uk and we’ll get on a call.

What makes design great?

When it fulfills the job it’s meant to do. Design has a purpose - to grab attention, stay in people’s thoughts, and connect to your customers. Great design should be aesthetic, innovative, and make your audience feel. That’s when you know it will make a real impact.

Can you design my brand logo?

In short, yes. But first, you need your branding. Your logo is not your brand, so we don’t do logos on their own. We research your audience, brand positioning, brand personality, and visual identity to establish your brand identity. THEN we can do you a logo. 

UX/UI – what’s the difference?

UX (User Experience) makes sure your website doesn’t suck to use. UI (User Interface) makes sure it doesn’t suck to look at. You need both for your customers to interact smoothly with your brand. (We do both).

How do I know if I need a redesign?

If your brand just isn’t resonating with your audience, then you may need a redesign. Maybe you’ve expanded your offering, outgrown your brand, or maybe there’s another problem. Luckily, once you work with us, you’ll never need a redesign again.