Brainlabs
What they said: “We need content that builds traffic, drives leads, and positions us as a leader in influencer marketing.”
What we said: “Let’s make your content work harder.”
The problem:
Fanbytes had built a strong reputation in influencer marketing, but their content wasn’t working hard enough to drive traffic and position them as a true industry leader. They needed a content strategy that would attract their target audience, boost engagement, and solidify their authority in the space. Between 2021 and 2024, we worked with Fanbytes to increase their website traffic, making their platform a go-to destination for influencer marketing insights. Following their acquisition by Brainlabs, the focus shifted from traffic growth to lead generation. The challenge was evolving the content strategy to meet this new goal while maintaining the authority Fanbytes had built.
The solution:
We built a content strategy that didn’t just inform, it performed. For Fanbytes, we focused on high-impact industry reports, thought leadership, and data-driven articles that increased their website traffic by 50,000 visitors between 2021 and 2024. Post-acquisition, our strategy evolved to align with Brainlabs Influencer’s new objectives. The focus shifted from broad traffic growth to targeted lead generation, ensuring that the right decision-makers were engaging with their content. Our thought leadership approach in 2024 delivered some of their top-performing content with one report alone attracting 150 quality leads from high-value readers.
The process:
We started by identifying key content gaps and opportunities, ensuring Fanbytes’ content aligned with what their audience actually wanted to read. We developed industry reports, SEO-optimised blogs, and newsletters designed to boost engagement, all backed by original data to position them as a trusted resource. Following the Brainlabs acquisition, we refined the content approach to attract high-quality leads, ensuring their thought leadership pieces resonated with the right audience. With top-performing articles bringing in 150 high-value leads, our strategy proved that content isn’t just about clicks, it’s about conversions.
50K
Some humble brags
Some humble brags
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