A creative content agency, but make it less basic.
Everyone loves a good story, but make sure you're using the right words. We'll help you create a solid strategy on the right channels to create messaging that connects, maximises your budget and boosts ROI.
Content Strategy
Throwing sh*t at the wall and hoping it sticks? Yeah, that’s not a strategy. Content strategy is about creating the right content for the right people at the right time and balancing the thin line between understanding SEO, algorithms and creative risk. What does your audience actually care about? We’ll find out and create a plan on the right channels, including Website, Blog Posts, Socials and more.
Let’s talk Content StrategyNaming Strategy
Whether you’re naming a new product or your entire brand, there’s a lot on the line. Aside from sounding great, names need to be unique, mean something, and shouldn’t require a pronunciation guide. We help you create naming strategies based on your identity that fit your brand and your audience. And we don’t just leave it there - we also give you the naming tools needed, so you’re set for life.
Ad And Marketing Campaigns
When was the last time you saw a good ad? One that actually made you want to buy? Chances are you can remember one or two. But try to remember a mediocre one... Nothing. In the never-ending barrage of media, campaigns need to be bold to be remembered. We make ads that genuinely connect with your audience to make them feel something (and then buy something).
Copywriting
‘Just stick the brief in Chat GPT and copy and paste’. AI has its uses, but in a world where o put a message across that truly connects with your audience, you need more. Words are powerful things when used correctly and the right message can win sales, build communities and even form movements. We create messaging that actually cuts through the noise instead of adding to it.
Not to brag, but…
Kernel
Not what you're looking for?
Brand
What makes a brand? (Spoiler, it’s not your products). How you make your customers feel shapes your brand identity. So guess what.. you need to make them feel good! We'll help you position yourself with purpose.
Design
What's the difference between art and design? Design has a job to do. We help you create consistent designs from start to finish, that not only look great (that's a given) but are functional, strategic, and intentional.
Some humble brags…
Our process
Let's be real. Despite many agency claims of groundbreaking processes, it's a lot of the same stuff. But while our method may be standard, your brand is anything but. We follow these five processes but tailor them to your business's unique needs.
1. Discovery
Got a brief? Or no idea where to start? No stress. Whatever stage you’re at we’ll work with you to set your goals through discussions and strategy workshops. We listen to your problems but don’t just tell you what you want to hear. Instead, we find the best possible solution.
2. Research
Next, we research. And then research some more. We get to know your niche and where your brand falls into it. We learn about your competitors and the market, and what you need to do to stand out in it.
3. Strategy
Now we know your goals, we need to make them happen. We strategise based on our findings and your needs. This could involve workshops, written plans, or internal processes to find you the best solution.
4. Development
Now it’s what we do best. Time to create! Whether we’re working on visual or verbal identity (or both), we work with you to put everything into making your creative vision spring to life.
5. Launch
After creation and editing, it’s time for the finished products. Whether it’s a website launch or campaign roll-out, this is when you see your ideas in motion.
How we work
Looking for a long-term partner or wanting to keep things casual? We’ve got you covered, no drama, no strings. From one-off projects to monthly retainers and collaborations, we work with a flexible approach to suit your needs.
FAQs
How do I make my brand voice heard?
To get your message across to your audience, you need to understand them. Who are they? Where are they? How do they want to be talked to? You also need to understand your competitors and your position in the market to cut through the noise. Your voice helps form your brand’s personality and experience. Make sure you get it right.
I have Chat GPT, do I really need a copywriter?
Chat GPT can be a really useful tool. We use it to brainstorm ideas or structure first drafts. But it’s exactly that - a tool. To create effective, engaging copy, you need creative thinking and a human voice. Sure, AI-generated content is easy; that’s why it’s oversaturating the market. But it’s also lazy. Uninspiring. Boring. People are getting sick of seeing it - give your audience something better.
Why is content strategy important?
You’re never going to give everyone what they want. And that’s ok, you shouldn’t try to. You need to know who to target and how to reach them. Where to market your brand and how to speak to your audience. A content strategy determines where to focus your energy, helps balance your budget, and maximises your ROI.
What platforms should I focus on?
Well, that depends on your brand, your audience, and your competitor landscape. There’s no point focusing on LinkedIn campaigns if your customers are on TikTok. This is where a content strategy comes into play.
What makes an effective marketing campaign?
One that connects with its audience and gets people to engage. To do this, you need clear goals and brand foundations. Without them, your messaging won’t stick. Words that don’t resonate, design that lacks life, or campaigns that play it safe won’t cut it anymore. You need something creative, strategic, and authentic.
Why isn’t my content performing?
Unfortunately, there could be many reasons. You need to get back to basics and look at your service, audience, and goals. Is your content aligned with all of these? You could be sending the wrong messaging to the wrong people or on the wrong platforms. Or maybe your content is just... lacking.
Whatever it is, we can find out. Our ‘Where the F* are we?’ workshops diagnose your brand’s problem(s) and strategically plan how to sort them so you have a creative roadmap to get your brand where it needs to be.
Go on… steal all of our brilliant ideas
Fancy some emails you’ll actually want to read? Sign up for our newsletter and we’ll slide into your inbox with insights on how you can make your brand hotter than Dante's inferno.
