Kink Compass
“We need to build a digital platform of kink events.”
“You need to spark a movement first.”
The problem:
Kink Compass had a bold ambition: to break the taboo around kink and create a safe, inclusive space for anyone exploring their sexual desires. However, this ambition lacked the necessary strategy and communications to make it happen. They first approached us with an idea for a complex and expensive website. However, this wasn’t the most strategic or cost-effective way to achieve their broader goal. First, they needed the right foundations and an engaged community. And that’s exactly what we brought to life.
The solution:
Building a brand identity and comms strategy that resonates with the right audience segmentations and redefines Kink as we know it. This meant a visual and verbal brand, complete with a comms strategy rooted in insight, including a landing page, resource hub, personal quiz, email flows, and a social playbook for organic growth.
The process:
To create something that would truly engage people, we needed insights. So we started with data and behaviour science to discover exactly who we were targeting. The results outlined a clear gap in the market for a specific customer segmentation - the curious seekers, people who want to explore their sexual desires but don’t know where to start. We then ran brand workshops connecting the founder’s vision and values to these audience insights to help shape a visual and verbal identity that felt fresh, resonant and movement worthy. From there, we built a comms strategy rooted in this insight to not only help the community grow, but to ensure they stayed engaged. Since launch, they have had a fast organic influx into their community and a dramatically positive brand sentiment. The process directly influenced business strategy, too and set them up to gain more audience insight with every new community member. This has allowed Kink Compass to turn sexual curiosity into a movement, and they’re only just getting started. We also built a custom Kink Exploration Style Quiz, which encouraged community engagement from the get-go, and this is where the majority of their subscribers have come in from.
Some humble brags
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Some humble brags
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