Startups

The start up marketing agency for brands that don’t do slow

You’ve got the product, the vision, and the hustle. You’re ready to move fast. Lightning fast. Faster than a whippet on speed. Let’s goooo… ok slow down there eager beaver. Before you run for the finish line, you need to get the foundations right. You need a brand that cuts through the noise and a marketing strategy that keeps up with your ambition. That’s where we come in.

We’re a start up marketing agency built for bold ideas and big growth. We help purpose-led, product-led, and founder-led businesses go from “here’s our idea” to “here’s why you’ll love it.” Whether you’re pre-launch or scaling fast, we know how to get attention, build credibility, and spark the kind of brand love that turns users into fans.

From beauty and FMCG to SaaS and lifestyle, we’ve worked with start ups across sectors and stages. We don’t do copy-paste strategies. We work closely with founders and teams to create brand identities, messaging, and marketing campaigns that match your energy, and your goals.

Why choose I Am Female* as your start up marketing agency?

You move fast. We move fast too. As a start up you need fresh creative ideas to get the head start you need in a crowded market. You need an agency to think fast and act like a true partner, not just another supplier on the side. We know how to shape a brand from day one, how to speak directly to your audience, and how to make every piece of content or comms actually do something.

We’re also a queer-led, women-founded team, so we bring fresh thinking and inclusive perspectives to everything we do. We’ll never water down your brand or play it safe. Instead, we’ll help you show up boldly and connect with the people who matter most.

If you’re ready to move fast, speak loud, and make something meaningful, we’re your people.

Some humble brags

Working with IAF, we knew we were onto a good thing straight away. They delivered us an incredible rebrand thatworked for us on so many levels, representing the brand, giving the team usability and completely elevating all ourmarketing material overnight. Thank you IAF, we couldn't recommend you more highly!

Rebecca Wilson, Head of Marketing, The Positive Birth Company

I Am Female are consistent, reliable and talented. As the Senior Brand Manager for an upcoming brand on the UKhair and beauty scene, we often look to work with agencies who can provide us with an edge – which is exactlywhat I Am Female have given us!

Katie Westerby, Brand Manager, Unilever

They brought a deeper understanding of who our customers were and even more, helping us to understand ourbrand, and even better, our individual products.

Patricia Monney, Founder, Aviela

IAF’s collaborative approach and creative solutions made working with them easy. We’re really pleased with the results and the support they provided along the way.

Mike Rosado, Lead Product Designer, Vortexa

Working with the IAF team was a transformative experience. Their joyful, detailed approach brought a fantasticenergy to our rebrand project. We've now got a brand we love made by people who just got us. You may not know ityet, but they are your people.

Ruth Hartnell, CEO, Matchstick

Simply one of the best agencies I have worked with and will continue to work with.

Patricia Monney, Founder, Aviela

Annie and her agency always produce really creative, fun content and graphics, they very much get under theskin of a brand and understand what needs to be done, and then do it swiftly, no fuss and are always on-hand forany changes or anything else that can help the process. It’s great working with her and the team.

Kat Farrants, Founder & CEO of Movement for Modern Life

I intended to redesign my brand for about 3 years, and after a couple of attempts with other graphic designers, Inever seem satisfied enough with the result, nobody seemed able to realise my vision Then I met Annie and IAF.Something told me she was the one. Annie and her team have followed up and consulted with me each step of theway, being very approachable, without making me feel any pressure. Highly recommended!

Stefania Bartolomei, CEO, One Of A Style

The best agency session we’ve ever been in.

Ashley Moscroft, Director, Dufaylite

FAQs

Do you work with men?

Ew, no. Only joking. We don’t discriminate here. 

What kind of brands do you work with?

We work with brands who are tired of basic brand comms. That being said, our work tends to fall into a few different industries including Hair and Beauty, FMCG, Femtech, Saas, B2B and B2C. We also specialise in speaking to queer and predominantly female* audiences and offer special rates to brands led by women or the queer community.As you can probably imagine, we don’t just work with any Tess, Dot, or Hattie  - we work with brands that share our values, are committed to making change in their industry, and are ready to throw basic brand comms in the bin.

What does a brand communications agency do?

A brand communications agency helps brands communicate their offering effectively through a mix of strategy, design, content, and other communications services. Effectively, we get your brand in front of the right people in the right way using the creative prowess of women* and the LGBTQIA+ community.

Read more about our services.

Why work with a queer-led brand communications agency?

Because diverse creativity gets better results. Working with a queer-led agency means fresh ideas, broader perspectives, and impactful campaigns that genuinely resonate with diverse audiences.

How can brand communications help grow my business?

Strategic brand communications help your brand build trust, and with 81% of consumers needing to trust a brand before buying, that’s pretty damn important. But more than this, you need the right brand communications. Putting out any old comms into the ether is probably going to get you nowhere, but when you connect with the right audience with comms that cut through the noise (it’s pretty deafening out there), you’ll see real growth. 

Are you the right agency for us?

If you’re looking for safe, middle-of-the-road brand comms, probably not. If you want bold, strategic, and creative work that actually resonates with your audience, then yes, we’re your people. We work best with brands that are ready to shake things up, ditch the generic, and make a real impact.

How we work

Looking for a long-term partner or wanting to keep things casual? We’ve got you covered, no drama, no strings. From one-off projects to monthly retainers and collaborations, we work with a flexible approach to suit your needs.