FMCG
FMCG marketing for brands with brains.
Your product might be in someone's hands for a few seconds — so your brand has to stick. That’s why we create FMCG marketing that cuts through clutter, grabs attention, and builds loyalty from the first glance.
We’ve worked with challenger brands, heritage names, and disruptors entering new markets. Whether you're launching a snack, a skincare line, or a sustainable essential, we help your FMCG brand stand out with strategy-led creative that’s built to scale.
From brand positioning and packaging to digital storytelling and content campaigns, we build brands that move fast, feel fresh, and speak directly to consumers.
Why choose I Am Female* as your tech marketing agency?
Because we ask the questions other agencies don’t. We go beyond the spec sheets and sales decks to find the real story behind your product. Then we bring it to life through bold copy, smart strategy, and creative campaigns that move the needle.
We’re fast, collaborative, and focused on results — but we also bring a human, inclusive perspective that sets your comms apart. Whether you’re B2B, B2C, or a bit of both, we’ll help you build a brand that grows with your platform.
Not to brag, but…
Stratagem
Some humble brags
FAQs
Do you work with men?
Ew, no. Only joking. We don’t discriminate here.
What kind of brands do you work with?
We work with brands who are tired of basic brand comms. That being said, our work tends to fall into a few different industries including Hair and Beauty, FMCG, Femtech, Saas, B2B and B2C. We also specialise in speaking to queer and predominantly female* audiences and offer special rates to brands led by women or the queer community.As you can probably imagine, we don’t just work with any Tess, Dot, or Hattie - we work with brands that share our values, are committed to making change in their industry, and are ready to throw basic brand comms in the bin.
What does a brand communications agency do?
A brand communications agency helps brands communicate their offering effectively through a mix of strategy, design, content, and other communications services. Effectively, we get your brand in front of the right people in the right way using the creative prowess of women* and the LGBTQIA+ community.
Read more about our services.
Why work with a queer-led brand communications agency?
Because diverse creativity gets better results. Working with a queer-led agency means fresh ideas, broader perspectives, and impactful campaigns that genuinely resonate with diverse audiences.
How can brand communications help grow my business?
Strategic brand communications help your brand build trust, and with 81% of consumers needing to trust a brand before buying, that’s pretty damn important. But more than this, you need the right brand communications. Putting out any old comms into the ether is probably going to get you nowhere, but when you connect with the right audience with comms that cut through the noise (it’s pretty deafening out there), you’ll see real growth.
Are you the right agency for us?
If you’re looking for safe, middle-of-the-road brand comms, probably not. If you want bold, strategic, and creative work that actually resonates with your audience, then yes, we’re your people. We work best with brands that are ready to shake things up, ditch the generic, and make a real impact.
How we work
Looking for a long-term partner or wanting to keep things casual? We’ve got you covered, no drama, no strings. From one-off projects to monthly retainers and collaborations, we work with a flexible approach to suit your needs.
Go on… steal all of our brilliant ideas
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