Oh, look, another basic brand communication…
F* that, let’s do better.

We’re the queer-led brand communications agency for brands with something powerful to say.

If you’re looking to truly engage with your audience, drive revenue, or simply give your ROI a gigantic kick up the backside, then we’re your people.

“How do you do it?!”  We hear you scream. Through data-led brand strategy, bold design, killer communications, and a serious commitment to diverse creativity.

x
Bubble

Bubble

Designing playful, high-end packaging to bring Western-inspired toys to new markets.

Matchstick

Matchstick

Ready to burn your brand down and watch something amazing rise from the ashes? Check this case study out.

Wild Bush

Wild Bush

Curious how brand identity can boost IRL growth? Find out how we reinvented Wild Bush’s dog grooming and e-commerce brand.

Aviela

Aviela

Transforming a beauty brand’s storytelling with a creative strategy that delivers real impact.

Vortexa

Vortexa

Turning complex tech into a seamless, high-impact brand experience.

Stratagem

Stratagem

Rebranding an IP firm to break the mould and stand out in a sea of sameness.

Impulse

Impulse

Want to make your products unmissable on the shelves? Check out how we gave Impulse a fresh look for their changing audience.

Bed Head

Bed Head

If you want your brand chosen time and time again, this is the case study for you.

Bloom Connect

Bloom Connect

Creating a cross-market brand identity and digital home for a business built to connect people buying and selling across Australia and Hong Kong.

Brainlabs

Brainlabs

Upping traffic by 50K pm, landing leads, and solidifying industry influence through smart content strategy? Oooh yeah.

yFood

yFood

Need a campaign that converts? Discover how we boosted sales for yFood with clever copy and messaging across multiple channels.

Kernel

Kernel

Struggling with consistency? Find out how we helped Kernel Global develop a cohesive voice across their global, multi-brand recruitment company.

The gay gods say we’re legit!

The gay gods say we’re legit!

The gay gods say we’re legit!

So, what do we do?

Apart from making your brand bloody fabulous (obvs!).

Brand

What makes a brand? (Spoiler, it’s not your products). It all starts with purpose. Whether that is your brand identity, your positioning or nailing what you say and how you say it, everything begins with creative strategy driven by purpose.

Brand Strategy

Product Strategy

Brand Identity

Brand Naming

Brand Voice

Design

What's the difference between art and design? Design has a job to do. We help you create consistent designs from start to finish, that not only look great (that's a given) but are functional, strategic, and intentional.

Creative Direction

Motion + Graphic Design

Packaging Design +
Development

UX/UI Design

Web Design

Artworking

Comms

Everyone loves a good story, but only if you tell it to the right people. We’ll help you create a solid strategy, bold campaigns, or find the right words to communicate your message. So you can connect with your audience, maximise your budget, and boost ROI. 

Content Strategy

Naming Strategy

Ad + Marketing Campaigns

Copywriting

Honestly, we didn’t pay these people…

Working with IAF, we knew we were onto a good thing straight away. They delivered us an incredible rebrand thatworked for us on so many levels, representing the brand, giving the team usability and completely elevating all ourmarketing material overnight. Thank you IAF, we couldn't recommend you more highly!

Rebecca Wilson, Head of Marketing, The Positive Birth Company

I Am Female are consistent, reliable and talented. As the Senior Brand Manager for an upcoming brand on the UKhair and beauty scene, we often look to work with agencies who can provide us with an edge – which is exactlywhat I Am Female have given us!

Katie Westerby, Brand Manager, Unilever

They brought a deeper understanding of who our customers were and even more, helping us to understand ourbrand, and even better, our individual products.

Patricia Monney, Founder, Aviela

IAF’s collaborative approach and creative solutions made working with them easy. We’re really pleased with the results and the support they provided along the way.

Mike Rosado, Lead Product Designer, Vortexa

Working with the IAF team was a transformative experience. Their joyful, detailed approach brought a fantasticenergy to our rebrand project. We've now got a brand we love made by people who just got us. You may not know ityet, but they are your people.

Ruth Hartnell, CEO, Matchstick

Simply one of the best agencies I have worked with and will continue to work with.

Patricia Monney, Founder, Aviela

Annie and her agency always produce really creative, fun content and graphics, they very much get under theskin of a brand and understand what needs to be done, and then do it swiftly, no fuss and are always on-hand forany changes or anything else that can help the process. It’s great working with her and the team.

Kat Farrants, Founder & CEO of Movement for Modern Life

I intended to redesign my brand for about 3 years, and after a couple of attempts with other graphic designers, Inever seem satisfied enough with the result, nobody seemed able to realise my vision Then I met Annie and IAF.Something told me she was the one. Annie and her team have followed up and consulted with me each step of theway, being very approachable, without making me feel any pressure. Highly recommended!

Stefania Bartolomei, CEO, One Of A Style

The best agency session we’ve ever been in.

Ashley Moscroft, Director, Dufaylite

FAQs

Do you work with men?

Ew, no. Only joking. We don’t discriminate here. 

What kind of brands do you work with?

We work with brands who are tired of basic brand comms. That being said, our work tends to fall into a few different industries including Hair and Beauty, FMCG, Femtech, Saas, B2B and B2C. We also specialise in speaking to queer and predominantly female* audiences and offer special rates to brands led by women or the queer community.As you can probably imagine, we don’t just work with any Tess, Dot, or Hattie  - we work with brands that share our values, are committed to making change in their industry, and are ready to throw basic brand comms in the bin.

What does a brand communications agency do?

A brand communications agency helps brands communicate their offering effectively through a mix of strategy, design, content, and other communications services. Effectively, we get your brand in front of the right people in the right way using the creative prowess of women* and the LGBTQIA+ community.

Read more about our services.

Why work with a queer-led brand communications agency?

Because diverse creativity gets better results. Working with a queer-led agency means fresh ideas, broader perspectives, and impactful campaigns that genuinely resonate with diverse audiences.

How can brand communications help grow my business?

Strategic brand communications help your brand build trust, and with 81% of consumers needing to trust a brand before buying, that’s pretty damn important. But more than this, you need the right brand communications. Putting out any old comms into the ether is probably going to get you nowhere, but when you connect with the right audience with comms that cut through the noise (it’s pretty deafening out there), you’ll see real growth. 

Are you the right agency for us?

If you’re looking for safe, middle-of-the-road brand comms, probably not. If you want bold, strategic, and creative work that actually resonates with your audience, then yes, we’re your people. We work best with brands that are ready to shake things up, ditch the generic, and make a real impact.